When reading your natural hair product labels consider this:
Note the order in which ingredients are listed. Labeling laws require manufacturers to list first the ingredients that constitute the highest percentage of the product. If the "natural", plant based, oganic ingredients or the most effective ingredient is hanging out at the bottom of the list, you might want to re-evaluate the effectiveness of the product
Common Ingredients you will find in hair care products marketed as natural
Wondering what the 2nd ingredient is? Google it
Notice there are 9 ingredients before you see the first plant based ingredient.
Organic Aloe barbadensis (Aloe) , Organic Coconut oil, Indigofera Moisture Complex ™, Butyrospermun parkii Organic (Karite) Butter, (Avocado) Oil, Lemongrass essential Oil
Wondering What Indigofera Moisture complex is?
It is a propreitary plant based ingredient/s. (US Trade Secret Law exist to protect indie brands like Indigofera. But I will tell you this it sure is NOT Petroleum)
Pay attention to how the sequence of ingredients in your natural hair care products. The first ingredients listed is largest percent of the formula.
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Learn about the Indigofera Hair Care Ritual
Souffle Moisture Set and Natural Hair Care Tips for Moisture and Length Retention